How to make your message stick?

Raise awareness of how memories form, demonstrate these through examples and exercises
Discuss practical examples that can aid the memory formation of the message that we want to get stick.

 
 

Outline/Structure of the Workshop

The workshop will have two parts:

  • The basics: memory formation 1-on-1
  • Priming: how to prepare an audience to increase the chance that they will be receptive to the message:
    • It's not enough to be receptive from the content perspective, but emotionally they also have to be open, which is really difficult sometimes when they face concepts that are contrarian to their beliefs.
    • the message also has to be easily stored and linked to areas of the brain that they will be more likely to recall and use in the desired context.

The session will be fully interactive that will demonstrate how our brain works under various circumstances and the range of possibilities on how to influence it.

Learning Outcome

Help the audience to develop an awareness of the possible impacts of their communication.
The premise is that as soon as we are aware, we will be able to communicate with more focus and purpose to achieve the desired outcome and not just leave it to pure chance.

Target Audience

For anyone who has ever been in frustrating situations when their audience was lost or they were just "not getting it".

schedule Submitted 3 months ago

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