Have you ever struggled to gain buy-in from your boss, a stakeholder or an executive for a key direction or product decision? Do you have good ideas, but find that no one is listening? In this 90-minute workshop, you'll learn how to meet executives on their level, build rapport by using their language, and create an elevator pitch to gain buy-in for your ideas. You'll leave this workshop with a strategy to analyze stakeholder needs, a formula that lays out information in a way that grabs and keeps executive attention, an elevator pitch you can use in your work and an action plan for delivering your pitch successfully.

 
 

Outline/Structure of the Workshop

  1. Skit: Bad Elevator Pitch - 5 minutes
  2. Introductions - 2 minutes
  3. Importance of executive buy-in - 4 minutes
  4. Executive empathy - 4 minutes
  5. Introduce Empathy Map - 1 minute
  6. Activity: Empathy Map - 4 minutes
  7. Introduce the Get Buy-in Now! template - 1 minute
  8. Activity: Complete section #1 of the template - 4 minutes
  9. The Critical Minute - 4 minutes
  10. Introduce sections #2 and #3 of the Get Buy-in Now! template - 1 minute
  11. Activity: Complete sections #2 and #3 of the template - 7 minutes
  12. Death Moves and Antidotes - 7 minutes
  13. Skit: Good Elevator Pitch - 5 minutes
  14. Activity: Embody your hero pose - 2 minutes
  15. Activity: Share your elevator pitch with a partner. Provide feedback to each other. - 10 minutes
  16. Crowd-source the best pitches to be delivered in front of the group. - 3 minutes
  17. Elevator pitches are delivered in front of the group - 10 minutes
  18. Action planning - 3 minutes
  19. Activity: Complete section #4 of the template - 4 minutes
  20. Closing - 2 minutes

Learning Outcome

  • Propose ideas to executives in a way that's likely to gain their support

Target Audience

Anyone who has an idea that they need to gain the support of others for it to be successful.

schedule Submitted 3 months ago

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