A large part of our professional lives revolves around the question "When will it be done?".
We are either asking it of our teams, or answering it for our stakeholders.
If we are defined by the questions we ask, what does that say about us?
If meeting deadlines is the most important thing in our work we are basically working in a Feature Factory.
Let's go back the absolute first principle of the Agile Manifesto:
"Our highest priority is to satisfy the customer through early and continuous delivery of valuable software."
What matters is not a deadline or a schedule, but a) what is valuable to our customers and b) how can we deliver that early.
Is the "When will we be done" question still relevant? I don't think so.
A few years ago Liberty Financial radically changed the way we were thinking about delivery. And we changed the questions we were asking at every level in the organisation. All the way up to the CEO. In this talk I will share some of the more important things we learned along the way so you can draw insight on how to get started changing the conversations in your own organisation.