Amanda Brown
Product Manager
Pretzel Lab
location_on Australia
Member since 7 months
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Amanda Brown
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I am a consultant with design consultancy Pretzel Lab, specialising in product management and solving customer problems. My experience with clients has taken me across multiple industries including banking, insurance, health, retail, marketing and digital businesses.
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Rapid Customer Interviews - Why Insights Don't Need to be Expensive
40 Mins
Skills Workshop
Beginner
Teams avoid gathering customer insights for the following reasons:
- time
- money
- expertise
In this session, I hope to solve all three issues by providing a technique and approach to gaining rapid customer insights by answering the questions you really need to know (plus a few tips on hustling).
Building the wrong thing is much riskier than spending a small amount of time and money on getting feature level insights. According to a study conducted by Pendo (2019), 80% of features built by product teams are either not used or rarely used by customers. By understanding if your feature, product or program meets the need of your end user ahead of time, you are far more likely to be part of the successful 20%.
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