As we head into the third year of a global pandemic - facing economic & political uncertainty, customer retention is becoming a huge challenge. This is why retention has replaced growth as a north-star metric. Mainstream companies are:

• putting the "Customer Journey" front and centre
• leveraging habit-stacking in early product design
• using narrative storyboards to test concepts quickly
• setting up a pre-launch community to accelerate product/market fit

In this dynamic keynote, you'll hear real-world stories that will help you learn 3 key tips for building a high-retention product/platforms:

Tip 1: Leverage Habit-Stacking to remove friction & drive uptake

Tip 2: Build feedback & progression around customer transformation

Tip 3: Develop your re-engagement loop before polishing your onboarding

Innovation is risky. That’s why successful innovators validate their ideas before building them. 

And the best way to validate your product idea is to test the right prototype on the right early customers. 

In this high-impact workshop for product leaders and entrepreneurs, you’ll learn how to turn your ideas into a product that people come back to, again and again, with a proven system that takes the guesswork out of product discovery. 

During the workshop, you’ll put together a rapid innovation playbook to help your team:

• Zero in on product/market fit by talking to the right early customers 

• Boost engagement with a skill-building habit loop

• Save time by testing your product with no-code storyboards

This workshop will teach you advanced techniques that power the biggest hit games & products of our time - & dramatically increase your odds of success.

Have you ever wondered how genre-defining games & products come to life?

After working on Rock Band, The Sims, Netflix, ebay, Ultima Online, & Covet Fashion… I learned something surprising. 

These breakthrough hits did NOT start off by going after a large TAM (total addressable market). 

Instead, they focused on capturing a narrow “beachhead” of eager customers & grew from there. 

And contrary to what I expected - these high-retention hits did NOT start off with polished onboarding, or fleshed-out mastery systems. 

Instead, they started with a stripped-down “core habit loop” that gives people a reason to return - & once that’s working, they tune the loop to deliver a better experience as someone becomes more skilled.   

So… how exactly do you build & tune a Sticky Loop that drives retention?

And how do high-need Superfans help you iterate fast & find product/market fit? 

In this tactical workshop, you’ll learn how to

• use behavioral signals & “struggling moments” to identify your Superfans 
• create sustained engagement in your product by designing Sticky Loops
• drive adoption & retention with research-based habit-stacking

This workshop includes in-depth examples from Rock Band, The Sims & Replika.ai. 

If you want to build retention & accelerate product/market fit, this is for you!

Join us as design expert Amy Jo Kim shares advice from her new book Game Thinking.

How are market-leading products born? What conditions set the stage for successful innovation?

By definition, successful innovations reach a mainstream audience. But they never start off that way. That’s the paradox of innovation: the “typical” people in your market are not the same ones you need to “woo” when bringing your idea to life.

That’s where Game Thinking comes in. Game Thinking is a proven system for accelerating innovation and creating products that people love...and keep loving. Game Thinking empowers product managers, designers, and entrepreneurs to engage customers deeply over time - using design techniques from hit games. Learn how to create products that empower your customers to get better at something they care about -- like playing an instrument or leading a team. Building on the principles of Lean, Agile, and Design Thinking, Game Thinking delivers powerful strategies that help you:

• Keep customers engaged with a coherent, compelling journey to mastery
• Build a product customers love using insights from high-need Superfans
• Rapidly improve your product concept by testing and tuning the core experience
• Build the right MVP for your product using the Game Thinking roadmap

Do you have a hot idea and a burning desire to build it? Do you want to unlock the secrets of Game Thinking, and turn your product vision into a simple, engaging, high-learning MVP (minimum viable product)? 

In this fast-paced design workshop, you will learn how to use Game Thinking to build a product that people love - and come back to, again and again. Get ready to:

• Find out who your Early Customers REALLY are --> and work with them to set yourself up for mass-market success
• Apply insights, techniques and advice from breakthrough games to create a deeply-engaging product experience
• Turbo-charge your product design and development with expert instruction and time-saving tools
• Make real progress on your product design and strategy during this lively day-long session

If you're a product owner, leader, manager, designer, researcher, or builder, this workshop is for you. You'll learn actionable techniques that you can use right away to accelerate your progress -- and you'll discover why simple gamification usually fails, and what to use INSTEAD for creating a truly engaging experience.

Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.