Andrea Fryrear
Chief Content Officer
Fox Content, Ltd.
location_on United States
Member since 6 years
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Andrea Fryrear
Specialises In (based on submitted proposals)
I'm a Texas native who's shamelessly adopted Colorado as her permanent home. I got there via Oxford, England (grad school) and Los Angeles, CA (more grad school). A writer to the core, I've watched the rise of content marketing with sheer delight. Being able to produce content professionally is a great joy in my life. My other great joys include my young kids (5 and 2), my husband, and playing as much volleyball as my somewhat ridiculous schedule allows.
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A Common Sense Journey Into Agile Marketing
20 Mins
Keynote
Intermediate
I've been learning about Agile via osmosis for quite a long time by being married to a developer/UX designer. So when I was working on an article about creating a new marketing plan I started thinking about how ridiculously outdated these huge documents were. Two week iterations simply seemed right and sensible to me, and I couldn't imagine that no one else had thought of this idea. I Googled, "agile marketing," and I've been hooked ever since. Using agile principles on my marketing team allowed me to focus on my work as a writer and content strategist while confidently contributing to organizational goals. Basically, it kept me sane during some crazy professional periods. I'm now doing my best to share Agile's potential with other marketers through any means possible.
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