Product development is very much dominated by the idea of thinking forward. What are we doing next? What does next year's product roadmap look like? How many features are we launching in Q4? All good, valid questions for any software company.
However, this idea of always looking towards the "next thing" leaves little time for reflection during the product planning and development process and can often lead to products failing to reach their full potential.
By design, the 3 Panel Feature Evaluation is a super simple framework designed to help provide teams the ability to look at the feature area in question in three ways: before improvement, during improvement and post improvement. This 3 panel flow is designed to make sure that the user remains front and center during the planning and development process with an eye towards the pre and post experience that so often gets lost during development.