
Angel Diaz-Maroto Alvarez
Founder
Diaz Maroto Agile Coaching
location_on Spain
Member since 8 years
Angel Diaz-Maroto Alvarez
Specialises In
Certified Scrum Trainer (CST), Certified Enterprise Coach (CEC) & Certified Agile Leadership Educator (CALE) by the Scrum Alliance — Professional Certified Coach by the International Coach Federation.
Angel is an energetic and forward-thinking Agile coach specializing in leadership development and organizational agility. His pragmatism and experience in organizational coaching and Business Agility are the driving forces behind his methods. Throughout his 14+ years of hands-on experience as a coach, trainer, and mentor, Angel has provided expert guidance to organizations and Agile leaders in North America, South America, Western Europe, Eastern Europe, the Middle East, and Asia.
Angel’s contribution has been celebrated at ING, where he has performed as the first Agile Champion at ING Spain and chairman of the Global ING Agile Experts Group since 2010. He has also supported companies from more than 40 countries, contributing to the Agile journeys of King, Toyota, Falabella, Banco de Chile, Roche, BBVA, Sunhotels, and the PZU Group.
Angel holds the Scrum Alliance’s three highest-level certifications in the field: CST (Certified Scrum Trainer), CEC (Certified Enterprise Coach), and CALE (Certified Agile Leadership Educator).
Angel is also a PCC (Certified Professional Coach) by the International Coach Federation, a Certified Professional Co-Active Coach (CPCC), certified specialist in team coaching and systemic leadership, licensed NLP Practitioner, Management 3.0 facilitator, and TTI-certified Behaviour and Motivation Analyst.
In addition, Angel teaches video game production at ESNE (University School of Design, Innovation, and Technology, Madrid) and innovation and design thinking at La Salle University, Barcelona. He has participated as a speaker at more than 60 international conferences and Agile events worldwide and has been a significant contributor to the international Agile community since 2009.
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Developing business resilience in practice
45 Mins
Talk
Advanced
Abstract:
In order to ensure the continuity of a business, Building Resilience must be a key factor in the organizational strategy. In this session you will learn a simple and effective framework to develop business resilience in your organization. As part of this framework, I will explain how to run crisis simulations and how those simulations help organizations not only to be prepared to overcome extreme changes in the market and adapt more quickly to new conditions, but also to become the disruptive change within the market.Before COVID-19, 2,000 companies participated in the 2019 Global Crisis Survey, 69% have experienced a crisis in the last 5 years and just under 20% say they have been harmed by such experience. Meanwhile, more than 40% say they are "in a better place" after the crisis.We are now going through a global crisis and we are all experiencing the effect of being unprepared. Some companies will end up strengthening in the new normal, others will end up destroyed.Even in 2019 only 5% of surveyed companies stated that they do not expect to experience a crisis in the future, and that was before COVID-19. What will this crisis bring to your business? Is your company ready for the next disruption? Do you decide to prepare or accept the cost of not being ready? -
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Scaling organizational change
90 Mins
Workshop
Intermediate
In this session I’m showing a model that organizations can use to foster the adoption of agile. This model is "locally" based on lean change, understandig Agile initiatives from different countries as startups. It scales by using the validated learning cycles of every organization to create a validated learning knowledge base. The knowledge base is grows with the performed experiments of agile practices in different business units. This "validated learning knowledge base" is co-created by the members of the internal international Agile community and shared through A3 report sheets.
The the model can be de composed as follows:
- Lean Start up principles as foundations for a change strategy,
- A3 thinking and problem solving as a support for lean continuous improvement,
- Agile Journey mapping as a strategy designing tool
- A Validated Learning Knowledge Base as a support for effective sharing,
this is a complete and easy to use framework that can help communities, multisite organizations and groups of Agile leaders to boost Agile adoption in their business units.
This model has being experimented in the Dutch multinational organisation ING.
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Learning to Learn: Leadership For Business Agility
45 Mins
Talk
Beginner
Business agility is creating a learning organization that is every time faster and better at learning about themselves and their customers. This talk is about understanding the key factors and leadership style required to nurture learning organizations in order to boost business agility. -
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Being Agile to become Customer Centric
90 Mins
Workshop
Intermediate
The first principle of Agile manifesto says "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” But, Is our highest priority to delight our customer, or to delight our sponsor. Do we understand who the real customer is and behave accordingly?I’ve often seen Agile teams producing software aimed to delight: another departments within their organization, an external organization hiring their development services, their management or even their Product Owners. But, are those the ones to be delighted by the product in development?I believe that software is awesome when it helps creating awesome experiences to the people the organization is serving. To create those delighting experiences is very important to understand who your real customer is and empathize with him. This session is aimed to create that awareness and to introduce some practical tools that can help creating a "Customer Centric” Agile implementation and culture in organizations. -
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Agile Management - Management 3.0 official training
960 Mins
Workshop
Beginner
Agile management is an often overlooked part of Agile. When organizations adopt agile software development, not only developers and project managers need to learn new practices. Management 3.0 (Leading Agile Developers, Developing Agile Leaders) will help Managers to learn what their new role is in software development organizations in the 21st century, and how to get the best out of Agile.
After course completion... all participants will get the Management 3.0 certification.
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Using Lean Change and A3 to foster Agile adoption in multinational organizations
90 Mins
Workshop
Intermediate
In this session I'm showing a model that organizations can use to foster the adoption of agile. This model is "locally" based on lean startup, understandig Agile initiatives from different countries as startups, and "globally" it uses the validated learning cycles of every organization to create a validated learning knowledge base with the performed experiments of agile practices in diferent environments. This "validated learning knowledge base" is co-created by the members of the internal international Agile community and shared through A3 report sheets.
Lean Start up principles as foundations for a change strategy, A3 thinking and problem solving as a support for lean continuous improvement, Agile Journey mapping as a strategy designing tool and Validated Learning Knowledge Base as a support for effective sharing, compose a complete and easy to use framework that can help communities, multisite organisations and groups of Agile leaders to boost Agile adoption in their business units.This model has being experimented in the Dutch multinational organisation ING to lead the global agile transformation -
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Expanding an Agile Culture in organisations with Design thinking (workshop)
90 Mins
Workshop
Intermediate
Abstract: Design Thinking refers to the methods and processes to investigate complex problems in highly uncertain systems. This workshop is about how to use this iterative process of observation, ideation and implementation to better understand organisation's culture and create reasons for people in the organisation to embrace Agile. Design thinking is commonly used to create empathy for the context of your customers, but this time we'll use design thinking to create empathy for the context of your staff.
Summary: This workshop is about how to use a design thinking process an techniques to better understand organisation's culture and minimize resistance to change in the creation of an Agile culture. The strategy is to combine empathy for the context, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context. This solutions are aimed to create reasons for people in the organisation to embrace Agile. You'll also learn some useful design thinking techniques that you can use in your retrospectives!! Description: Design Thinking refers to the methods and processes to investigate complex problems in highly uncertain systems, acquiring information, analysing knowledge, and positing solutions. This workshop is about the usage of this process to better understand organisation's culture and minimise resistance to change in the creation of an Agile culture. The strategy is to combine empathy for the context, creativity in the generation of insights and solutions, and rationality to analyse and fit solutions to the context. This solutions are aimed to create reasons for people in the organisation to embrace Agile. This iterative process of observation, ideation and implementation can be integrated within your retrospectives and also applied outside IT to create a continuous improvement engine for organisational culture in organisations. -
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Combining lean startup and A3 Thinking to foster cultural change in distributed organizations
30 Mins
Talk
Advanced
In this session I’m showing a model that organizations can use to foster the adoption of agile. This model is "locally" based on lean startup, understandig Agile initiatives from different countries as startups, and "globally" it uses the validated learning cycles of every organization to create a validated learning knowledge base with the performed experiments of agile practices in diferent environments. This "validated learning knowledge base" is co-created by the members of the internal international Agile community and shared through A3 report sheets.
Lean Start up principles as foundations for a change strategy, A3 thinking and problem solving as a support for lean continuous improvement, Agile Journey mapping as a strategy designing tool and Validated Learning Knowledge Base as a support for effective sharing, compose a complete and easy to use framework that can help communities, multisite organisations and groups of Agile leaders to boost Agile adoption in their business units.This model has being experimented in the Dutch multinational organisation ING.
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Expanding an Agile Culture in organisations with Design thinking
60 Mins
Workshop
Intermediate
Abstract:
Design Thinking refers to the methods and processes to investigate complex problems in highly uncertain systems. This workshop is about how to use this iterative process of observation, ideation and implementation to better understand organisation's culture and create reasons for people in the organisation to embrace Agile.
Summary:
This workshop is about how to use a design thinking process an techniques to better understand organisation's culture and minimize resistance to change in the creation of an Agile culture. The strategy is to combine empathy for the context, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context. This solutions are aimed to create reasons for people in the organisation to embrace Agile.
You'll also learn some useful design thinking techniques that you can use in your retrospectives!!
Description:
Design Thinking refers to the methods and processes to investigate complex problems in highly uncertain systems, acquiring information, analysing knowledge, and positing solutions. This workshop is about the usage of this process to better understand organisation's culture and minimise resistance to change in the creation of an Agile culture. The strategy is to combine empathy for the context, creativity in the generation of insights and solutions, and rationality to analyse and fit solutions to the context. This solutions are aimed to create reasons for people in the organisation to embrace Agile.
This iterative process of observation, ideation and implementation can be integrated within your retrospectives and also applied outside IT to create a continuous improvement engine for organisational culture in organisations.
-
keyboard_arrow_down
Combining lean startup and A3 Thinking to foster cultural change in distributed organizations
30 Mins
Talk
Advanced
In this session I’m showing a model that organizations can use to foster the adoption of agile. This model is "locally" based on lean startup, understandig Agile initiatives from different countries as startups, and "globally" it uses the validated learning cycles of every organization to create a validated learning knowledge base with the performed experiments of agile practices in diferent environments. This "validated learning knowledge base" is co-created by the members of the internal international Agile community and shared through A3 report sheets.
Lean Start up principles as foundations for a change strategy, A3 thinking and problem solving as a support for lean continuous improvement, Agile Journey mapping as a strategy designing tool and Validated Learning Knowledge Base as a support for effective sharing, compose a complete and easy to use framework that can help communities, multisite organisations and groups of Agile leaders to boost Agile adoption in their business units.This model has being experimented in the Dutch multinational organisation ING.
-
keyboard_arrow_down
Expanding an Agile Culture in organisations with Design thinking
60 Mins
Workshop
Intermediate
Abstract:
Design Thinking refers to the methods and processes to investigate complex problems in highly uncertain systems. This workshop is about how to use this iterative process of observation, ideation and implementation to better understand organisation's culture and create reasons for people in the organisation to embrace Agile.
Summary:
This workshop is about how to use a design thinking process an techniques to better understand organisation's culture and minimize resistance to change in the creation of an Agile culture. The strategy is to combine empathy for the context, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context. This solutions are aimed to create reasons for people in the organisation to embrace Agile.
You'll also learn some useful design thinking techniques that you can use in your retrospectives!!
Description:
Design Thinking refers to the methods and processes to investigate complex problems in highly uncertain systems, acquiring information, analysing knowledge, and positing solutions. This workshop is about the usage of this process to better understand organisation's culture and minimise resistance to change in the creation of an Agile culture. The strategy is to combine empathy for the context, creativity in the generation of insights and solutions, and rationality to analyse and fit solutions to the context. This solutions are aimed to create reasons for people in the organisation to embrace Agile.
This iterative process of observation, ideation and implementation can be integrated within your retrospectives and also applied outside IT to create a continuous improvement engine for organisational culture in organisations.
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