David Thomas
Founder
David Dylan Thomas LLC
location_on United States
Member since 1 year
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David Thomas
Specialises In (based on submitted proposals)
David Dylan Thomas is the author of Design for Cognitive Bias, creator and host of The Cognitive Bias Podcast, and a twenty-year practitioner of content strategy and UX, has consulted major clients in entertainment, healthcare, publishing, finance, and retail. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen, Artifact, IA Conference, IxDA, Design and Content Conference, Emerging Technologies for the Enterprise, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.
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Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil
45 Mins
Talk
Intermediate
Users' minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not? In this talk, I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I'll then talk about some content strategies and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
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