debapriya das
Lead Machine Learning @ Smartech
Netcore Solutions
location_on India
Member since 2 years
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debapriya das
Specialises In
Around 7 years of experience in using statistical models, pattern analysis, ML/AI to solve traditional and abstract problems for a wide range of domains with special focus in Insurance, Manufacturing, MAD-Tech and Media. Have handled teams for seamless execution and end-to-end delivery of projects/accounts with varied degree of criticality and complexity.
Experienced in text mining, anomaly detection, time series forecasting, risk analytics, propensity modelling, linear/non-linear optimization, computer vision, speech understanding, failure data analysis, recommendation engine and DWBI.
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AI in Martech - Solving the riddle of 4R's
45 Mins
Demonstration
Advanced
In this digital era when the attention span of customers is reducing drastically, for a marketer it is imperative to understand the following 4 aspects more popularly known as "The 4R's of Marketing" if they want to increase our ROI:
- Right Person
- Right Time
- Right Content
- Right Channel
Only when we design and send our campaigns in such a way, that it reaches the right customers at the right time through the right channel telling them about stuffs they like or are interested in ... can we expect higher conversions with lower investment. This is a problem that most of the organizations need to solve for to stay relevant in this age of high market competition.
Among all these we will put special focus on appropriate content generation based on targeted user base using Markov based models and do a quick hack session.
The time breakup can be:
5 mins : Difference between Martech and traditional marketing. The 4R's of marketing and why solving for them is crucial
5 mins : What is Smart Segments and how to solve for it, with a short demo
5 mins : How marketers use output from Smart Segments to execute targeted campaigns
5 mins: What is STO, how it can be solved and what is the performance uplift seen by clients when they use it
5 mins: What is Channel Optimization, how it can be solved and what is the performance uplift seen by clients when they use it
5 mins: Why sending the right message to customers is crucial, and introduction to appropriate content creation
15 mins: Covering different Text generation nuances, and a live demo with walk through of a toy code implementation
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