HBF has a vision to create a unique community where Members are renowned for being healthier, happier people. HBF delivers this in part, through a range of web based and mobile health tools to allow members to track and monitor their wellness, and by capturing insights from these services alongside broader member data. This case study will present how three solutions originating through experimental innovation days within the HBF IT developer community, applied new technology to local opportunities, to create true member value and a shift in thinking and capability. Examples include the development of a pilot application using Google Glass for HBF Fitness; an application for members to upload their wearables data into an integrated service to record and compare data and receive rewards and incentives; and the use of rapid data discovery and interactive visualisation tools to bring HBF’s data to life.