We all know what a product is. We buy and use them all the time. But, what does it mean where you work? Why is there so much resistance to creating great products where you work? This talk focuses on how to recognize the mindset that gets in the way of effective product design and development. You may be guilty of the mindset yourself. I know I am. We’ll talk about how to recognize when you, your leadership and the processes you use have slipped into anti-product mode. And, give you ideas on what you can do to fight it.

A Certified Scrum Product Ownership Course

Join YOW! Online for discounts on conferences and online workshops like this one - as well as great monthly content from our international expert speakers!

This online workshop will take place over 4 working days, leaving time in between to work on exercises. Please plan to attend all four sessions.

The schedule for this class is Tuesday -Friday:

• 8am - 12pm Australia Western Standard Time (AWST - Perth)
• 10am - 2pm Australia Eastern Standard Time (AEST - Brisbane, Sydney, Melbourne)

Stop!

Don’t bother taking this course if your only concern is learning Scrum and mastering the product ownership role. Because:

This is not just a product ownership class

This online workshop is about product thinking and how to apply it in your organization.

Passionate Product Leadership Overview from Jeff Patton on Vimeo.

A strong product-centric approach places emphasis on customers and users and creating successful outcomes and, ultimately, a big impact on your business. All that sounds good, maybe obvious, right? But, in your organization you may be focused more on happy business stakeholders and on-time delivery than successful products. It’s not that those things aren’t important. It’s just that focusing mostly on those things can distract you and your team from really focusing on the outcomes that benefit your organization.

One of the first things you’ll learn is that, while “product owner” may be a Scrum role, product ownership is a whole team responsibility. If you’re a product owner or product manager you likely already know that you’ll be the most successful if you’re collaborating effectively with your whole team, and if your whole team understands product thinking.

This workshop will help you build a deeper understanding of product thinking and the ways of working that support it. We’ll build on agile principles and Scrum practice and add back the product thinking you don’t get with agile development alone. You’ll leave with a mindset that will help you help others in your organization, along with the practices that’ll help you do your job on a daily basis.

21st century tech product development concepts and practice

You may have noticed that technology products are different today than they were 10 or 20 years ago. They work more like services. They continuously evolve and improve. And, not surprisingly, the way we design and build them has evolved and improved. In this workshop we’ll talk about approaches we layer on top of agile development and the Scrum framework. Things like:

• Lean Startup and Lean UX practice
• Design Thinking
• Dual-Track Development
• User Stories and Story Mapping

You’ll learn how these contemporary practices knit together in a holistic approach to product development. You’ll learn how to:

• Evaluate how product-centric your process is today
• Organize product teams around your products and product areas
• Understand the critical product leadership roles on a product team
• Scale product teams within large complex organizations
• Build shared understanding of your current products using simple proto-personas and journey maps
• Identify good product metrics
• Write useful OKRs that help your team focus prioritization and planning
• Organize product roadmaps and strategic plans around business outcomes
• Drive product discovery work using hypotheses and tests
• Create successful product release strategies that emphasize earning and learning with each release
• Create successful development strategies that emphasize predictability and quality
• Work with your team to help them tactically plan and manage each sprint
• Integrate continuous discovery and delivery in dual-track development

8 Reasons why taking this live online workshop is better

I’ll be honest with you. I used to hate online workshops. I always thought they were second best. But, thanks to living during a pandemic, I’ve started to realize all the advantages to them. Here’s a few:

1. Low daily time commitment: I can participate a few hours a day and still have time to get other work done, or have a life outside of work.
   
   
2. No travel: No time in a plane or car, just a short walk from one room to another.
   
   
3. You’ve got a mute button: There are always interruptions in life, and they seem to stress me less in an online class. I can mute a mic, turn off video, and answer a question, or put the dog out.
   
   
4. No pants: Speaking of less stress, it’s nice to sit down in shorts and a t-shirt to work. Some of you may already get to do that. In an online workshop, you can come as you are. But, if you’re not wearing pants (or trousers for the UK people) please avoid standing while on camera.
   
   
5. More time to ask questions: When I teach an in-person workshop, there are usually too many people, and never enough time to speak with everyone. Participants often go home sad they didn’t get to ask the questions they wanted or have the conversation they wanted. Now, online, I can follow every class with an office-hours session. No agenda. Come, talk, dig into the tough questions you didn’t want to bring up with the whole group.
   
   
6. More time to think: Since we’ll be meeting and working only a few hours a day, you'll have the rest of your day and your night to “sleep on it”. For me, I’ve loved having more time to think deeply about what I’ve learned. The best questions come to me hours after I’ve processed the concept and not while I’m learning it. How about you?
   
   
7. More interaction with other participants: Personally, I’m a bit of an introvert. So talking to more people isn’t usually a benefit for me. But, online it’s become one. Zoom breakout rooms help keep conversations small and quiet. During this workshop you’ll work with a couple different groups and have several one-on-one conversations with individual participants. I find talking with someone about a concept, and getting their perspective, deepens my understanding.
   
   
8. A chance to sharpen online collaboration skills: Sadly, online collaboration is part of the new normal for people working in technology. During this workshop you’ll get more comfortable with Zoom and collaborating with online tools like Mural. That’s going to help you in your everyday job.
   
   

What you’ll see and do during the workshop

I’ll teach this live online workshop using a mixture or discussion, traditional presentation, and lots of live hand-drawing to support discussions. If you’ve seen a talk from me, you know what this looks like. It’s immensely easier to focus on than powerpoint bullets. It looks a little like this:

Output vs. Outcome & Impact from Jeff Patton on Vimeo.

You’ll use Zoom to connect with the class and your teammates. You’ll get good at muting and unmuting yourself and staging your background to impress other participants.

You’ll use Mural to support online collaborative work. You’ll get hands-on practice every day.

After every workshop day you’ll have time for deep-dive discussions during optional “office hours” sessions with me, your instructor.

Not just for product managers and owners

While one person in a team may hold a product manager or product ownership role, it takes a cross-functional team with strong product thinking to design and build the product. That’s why this class isn’t just for product owners.

• If you’re a product manager or product owner, this workshop is for you.
  
  
• One thing you likely already know is that best product decisions balance business, user experience and technology concerns. If you’re a UX practitioner or senior engineer, this workshop is for you.
  
  
• If you’re a Scrum master or agile coach, have you seen your organization struggle to apply product thinking using a Scrum and agile approach? If you’d like to better understand how to help your organization become a strong product organization, this workshop is for you.
  
  
• If you’re a business stakeholder, manager, or leader in your organization, do you understand how product thinking changes the way you’ll need to work with teams? If you’d like to better understand how to motivate teams and keep them focused on successful outcomes while being self-directed, this workshop is for you.

4 days, 4 hours per day

A Certified Scrum Product Ownership Course

Join YOW! Online for discounts on conferences and online workshops like this one - as well as great monthly content from our international expert speakers!

This online workshop will take place over a week (5 working days), leaving time in between to work on exercises. Please plan to attend all five sessions.

The schedule for this class is Monday -Friday:

• 8am - 11am Australia Western Standard Time (AWST - Perth)
• 10 am - 1pm Australia Eastern Standard Time (AEST - Brisbane)
• 11am - 2pm Australia Eastern Daylight Time (AEDT - Sydney/Melbourne)

Stop!

Don’t bother taking this course if your only concern is learning Scrum and mastering the product ownership role. Because:

This is not just a product ownership class

This online workshop is about product thinking and how to apply it in your organization.

Passionate Product Leadership Overview from Jeff Patton on Vimeo.

A strong product-centric approach places emphasis on customers and users and creating successful outcomes and, ultimately, a big impact on your business. All that sounds good, maybe obvious, right? But, in your organization you may be focused more on happy business stakeholders and on-time delivery than successful products. It’s not that those things aren’t important. It’s just that focusing mostly on those things can distract you and your team from really focusing on the outcomes that benefit your organization.

One of the first things you’ll learn is that, while “product owner” may be a Scrum role, product ownership is a whole team responsibility. If you’re a product owner or product manager you likely already know that you’ll be the most successful if you’re collaborating effectively with your whole team, and if your whole team understands product thinking.

This workshop will help you build a deeper understanding of product thinking and the ways of working that support it. We’ll build on agile principles and Scrum practice and add back the product thinking you don’t get with agile development alone. You’ll leave with a mindset that will help you help others in your organization, along with the practices that’ll help you do your job on a daily basis.

21st century tech product development concepts and practice

You may have noticed that technology products are different today than they were 10 or 20 years ago. They work more like services. They continuously evolve and improve. And, not surprisingly, the way we design and build them has evolved and improved. In this workshop we’ll talk about approaches we layer on top of agile development and the Scrum framework. Things like:

• Lean Startup and Lean UX practice
• Design Thinking
• Dual-Track Development
• User Stories and Story Mapping

You’ll learn how these contemporary practices knit together in a holistic approach to product development. You’ll learn how to:

• Evaluate how product-centric your process is today
• Organize product teams around your products and product areas
• Understand the critical product leadership roles on a product team
• Scale product teams within large complex organizations
• Build shared understanding of your current products using simple proto-personas and journey maps
• Identify good product metrics
• Write useful OKRs that help your team focus prioritization and planning
• Organize product roadmaps and strategic plans around business outcomes
• Drive product discovery work using hypotheses and tests
• Create successful product release strategies that emphasize earning and learning with each release
• Create successful development strategies that emphasize predictability and quality
• Work with your team to help them tactically plan and manage each sprint
• Integrate continuous discovery and delivery in dual-track development

8 Reasons why taking this live online workshop is better

I’ll be honest with you. I used to hate online workshops. I always thought they were second best. But, thanks to living during a pandemic, I’ve started to realize all the advantages to them. Here’s a few:

1. Low daily time commitment: I can participate a few hours a day and still have time to get other work done, or have a life outside of work.
   
   
2. No travel: No time in a plane or car, just a short walk from one room to another.
   
   
3. You’ve got a mute button: There are always interruptions in life, and they seem to stress me less in an online class. I can mute a mic, turn off video, and answer a question, or put the dog out.
   
   
4. No pants: Speaking of less stress, it’s nice to sit down in shorts and a t-shirt to work. Some of you may already get to do that. In an online workshop, you can come as you are. But, if you’re not wearing pants (or trousers for the UK people) please avoid standing while on camera.
   
   
5. More time to ask questions: When I teach an in-person workshop, there are usually too many people, and never enough time to speak with everyone. Participants often go home sad they didn’t get to ask the questions they wanted or have the conversation they wanted. Now, online, I can follow every class with an office-hours session. No agenda. Come, talk, dig into the tough questions you didn’t want to bring up with the whole group.
   
   
6. More time to think: Since we’ll be meeting and working only a few hours a day, you'll have the rest of your day and your night to “sleep on it”. For me, I’ve loved having more time to think deeply about what I’ve learned. The best questions come to me hours after I’ve processed the concept and not while I’m learning it. How about you?
   
   
7. More interaction with other participants: Personally, I’m a bit of an introvert. So talking to more people isn’t usually a benefit for me. But, online it’s become one. Zoom breakout rooms help keep conversations small and quiet. During this workshop you’ll work with a couple different groups and have several one-on-one conversations with individual participants. I find talking with someone about a concept, and getting their perspective, deepens my understanding.
   
   
8. A chance to sharpen online collaboration skills: Sadly, online collaboration is part of the new normal for people working in technology. During this workshop you’ll get more comfortable with Zoom and collaborating with online tools like Mural. That’s going to help you in your everyday job.
   
   

What you’ll see and do during the workshop

I’ll teach this live online workshop using a mixture or discussion, traditional presentation, and lots of live hand-drawing to support discussions. If you’ve seen a talk from me, you know what this looks like. It’s immensely easier to focus on than powerpoint bullets. It looks a little like this:

Output vs. Outcome & Impact from Jeff Patton on Vimeo.

You’ll use Zoom to connect with the class and your teammates. You’ll get good at muting and unmuting yourself and staging your background to impress other participants.

You’ll use Mural to support online collaborative work. You’ll get hands-on practice every day.

After every workshop day you’ll have time for deep-dive discussions during optional “office hours” sessions with me, your instructor.

Not just for product managers and owners

While one person in a team may hold a product manager or product ownership role, it takes a cross-functional team with strong product thinking to design and build the product. That’s why this class isn’t just for product owners.

• If you’re a product manager or product owner, this workshop is for you.
  
  
• One thing you likely already know is that best product decisions balance business, user experience and technology concerns. If you’re a UX practitioner or senior engineer, this workshop is for you.
  
  
• If you’re a Scrum master or agile coach, have you seen your organization struggle to apply product thinking using a Scrum and agile approach? If you’d like to better understand how to help your organization become a strong product organization, this workshop is for you.
  
  
• If you’re a business stakeholder, manager, or leader in your organization, do you understand how product thinking changes the way you’ll need to work with teams? If you’d like to better understand how to motivate teams and keep them focused on successful outcomes while being self-directed, this workshop is for you.

5 days, 3 hours per day

A Certified Scrum Product Ownership Course

Join YOW! Online for discounts on conferences and online workshops like this one - as well as great monthly content from our international expert speakers!

This online workshop will take place over a week (5 working days), leaving time in between to work on exercises. Please plan to attend all five sessions.

The schedule for this class is Monday -Friday 10am-1pm Australia Eastern Standard Time (AEST) / 11am-2pm Australia Eastern Daylight Time (AEDT).

Stop!

Don’t bother taking this course if your only concern is learning Scrum and mastering the product ownership role. Because:

This is not just a product ownership class

This online workshop is about product thinking and how to apply it in your organization.

Passionate Product Leadership Overview from Jeff Patton on Vimeo.

A strong product-centric approach places emphasis on customers and users and creating successful outcomes and, ultimately, a big impact on your business. All that sounds good, maybe obvious, right? But, in your organization you may be focused more on happy business stakeholders and on-time delivery than successful products. It’s not that those things aren’t important. It’s just that focusing mostly on those things can distract you and your team from really focusing on the outcomes that benefit your organization.

One of the first things you’ll learn is that, while “product owner” may be a Scrum role, product ownership is a whole team responsibility. If you’re a product owner or product manager you likely already know that you’ll be the most successful if you’re collaborating effectively with your whole team, and if your whole team understands product thinking.

This workshop will help you build a deeper understanding of product thinking and the ways of working that support it. We’ll build on agile principles and Scrum practice and add back the product thinking you don’t get with agile development alone. You’ll leave with a mindset that will help you help others in your organization, along with the practices that’ll help you do your job on a daily basis.

21st century tech product development concepts and practice

You may have noticed that technology products are different today than they were 10 or 20 years ago. They work more like services. They continuously evolve and improve. And, not surprisingly, the way we design and build them has evolved and improved. In this workshop we’ll talk about approaches we layer on top of agile development and the Scrum framework. Things like:

• Lean Startup and Lean UX practice
• Design Thinking
• Dual-Track Development
• User Stories and Story Mapping

You’ll learn how these contemporary practices knit together in a holistic approach to product development. You’ll learn how to:

• Evaluate how product-centric your process is today
• Organize product teams around your products and product areas
• Understand the critical product leadership roles on a product team
• Scale product teams within large complex organizations
• Build shared understanding of your current products using simple proto-personas and journey maps
• Identify good product metrics
• Write useful OKRs that help your team focus prioritization and planning
• Organize product roadmaps and strategic plans around business outcomes
• Drive product discovery work using hypotheses and tests
• Create successful product release strategies that emphasize earning and learning with each release
• Create successful development strategies that emphasize predictability and quality
• Work with your team to help them tactically plan and manage each sprint
• Integrate continuous discovery and delivery in dual-track development

8 Reasons why taking this live online workshop is better

I’ll be honest with you. I used to hate online workshops. I always thought they were second best. But, thanks to living during a pandemic, I’ve started to realize all the advantages to them. Here’s a few:

1. Low daily time commitment: I can participate a few hours a day and still have time to get other work done, or have a life outside of work.
   
   
2. No travel: No time in a plane or car, just a short walk from one room to another.
   
   
3. You’ve got a mute button: There are always interruptions in life, and they seem to stress me less in an online class. I can mute a mic, turn off video, and answer a question, or put the dog out.
   
   
4. No pants: Speaking of less stress, it’s nice to sit down in shorts and a t-shirt to work. Some of you may already get to do that. In an online workshop, you can come as you are. But, if you’re not wearing pants (or trousers for the UK people) please avoid standing while on camera.
   
   
5. More time to ask questions: When I teach an in-person workshop, there are usually too many people, and never enough time to speak with everyone. Participants often go home sad they didn’t get to ask the questions they wanted or have the conversation they wanted. Now, online, I can follow every class with an office-hours session. No agenda. Come, talk, dig into the tough questions you didn’t want to bring up with the whole group.
   
   
6. More time to think: Since we’ll be meeting and working only a few hours a day, you'll have the rest of your day and your night to “sleep on it”. For me, I’ve loved having more time to think deeply about what I’ve learned. The best questions come to me hours after I’ve processed the concept and not while I’m learning it. How about you?
   
   
7. More interaction with other participants: Personally, I’m a bit of an introvert. So talking to more people isn’t usually a benefit for me. But, online it’s become one. Zoom breakout rooms help keep conversations small and quiet. During this workshop you’ll work with a couple different groups and have several one-on-one conversations with individual participants. I find talking with someone about a concept, and getting their perspective, deepens my understanding.
   
   
8. A chance to sharpen online collaboration skills: Sadly, online collaboration is part of the new normal for people working in technology. During this workshop you’ll get more comfortable with Zoom and collaborating with online tools like Mural. That’s going to help you in your everyday job.
   
   

What you’ll see and do during the workshop

I’ll teach this live online workshop using a mixture or discussion, traditional presentation, and lots of live hand-drawing to support discussions. If you’ve seen a talk from me, you know what this looks like. It’s immensely easier to focus on than powerpoint bullets. It looks a little like this:

Output vs. Outcome & Impact from Jeff Patton on Vimeo.

You’ll use Zoom to connect with the class and your teammates. You’ll get good at muting and unmuting yourself and staging your background to impress other participants.

You’ll use Mural to support online collaborative work. You’ll get hands-on practice every day.

After every workshop day you’ll have time for deep-dive discussions during optional “office hours” sessions with me, your instructor.

Not just for product managers and owners

While one person in a team may hold a product manager or product ownership role, it takes a cross-functional team with strong product thinking to design and build the product. That’s why this class isn’t just for product owners.

• If you’re a product manager or product owner, this workshop is for you.
  
  
• One thing you likely already know is that best product decisions balance business, user experience and technology concerns. If you’re a UX practitioner or senior engineer, this workshop is for you.
  
  
• If you’re a Scrum master or agile coach, have you seen your organization struggle to apply product thinking using a Scrum and agile approach? If you’d like to better understand how to help your organization become a strong product organization, this workshop is for you.
  
  
• If you’re a business stakeholder, manager, or leader in your organization, do you understand how product thinking changes the way you’ll need to work with teams? If you’d like to better understand how to motivate teams and keep them focused on successful outcomes while being self-directed, this workshop is for you.

5 days, 3 hours per day

A Certified Scrum Product Ownership Course

Join YOW! Online for discounts on conferences and online workshops like this one - as well as great monthly content from our international expert speakers!

This online workshop will take place over a week (5 working days), leaving time in between to work on exercises. Please plan to attend all five sessions.

The schedule for this class is Monday - Friday 10am-1pm Australia Eastern Standard Time (AEST) / 11am-2pm Australia Eastern Daylight Time (AEDT).

Stop!

Don’t bother taking this course if your only concern is learning Scrum and mastering the product ownership role. Because:

This is not just a product ownership class

This online workshop is about product thinking and how to apply it in your organization.

Passionate Product Leadership Overview from Jeff Patton on Vimeo.

A strong product-centric approach places emphasis on customers and users and creating successful outcomes and, ultimately, a big impact on your business. All that sounds good, maybe obvious, right? But, in your organization you may be focused more on happy business stakeholders and on-time delivery than successful products. It’s not that those things aren’t important. It’s just that focusing mostly on those things can distract you and your team from really focusing on the outcomes that benefit your organization.

One of the first things you’ll learn is that, while “product owner” may be a Scrum role, product ownership is a whole team responsibility. If you’re a product owner or product manager you likely already know that you’ll be the most successful if you’re collaborating effectively with your whole team, and if your whole team understands product thinking.

This workshop will help you build a deeper understanding of product thinking and the ways of working that support it. We’ll build on agile principles and Scrum practice and add back the product thinking you don’t get with agile development alone. You’ll leave with a mindset that will help you help others in your organization, along with the practices that’ll help you do your job on a daily basis.

21st century tech product development concepts and practice

You may have noticed that technology products are different today than they were 10 or 20 years ago. They work more like services. They continuously evolve and improve. And, not surprisingly, the way we design and build them has evolved and improved. In this workshop we’ll talk about approaches we layer on top of agile development and the Scrum framework. Things like:

• Lean Startup and Lean UX practice
• Design Thinking
• Dual-Track Development
• User Stories and Story Mapping

You’ll learn how these contemporary practices knit together in a holistic approach to product development. You’ll learn how to:

• Evaluate how product-centric your process is today
• Organize product teams around your products and product areas
• Understand the critical product leadership roles on a product team
• Scale product teams within large complex organizations
• Build shared understanding of your current products using simple proto-personas and journey maps
• Identify good product metrics
• Write useful OKRs that help your team focus prioritization and planning
• Organize product roadmaps and strategic plans around business outcomes
• Drive product discovery work using hypotheses and tests
• Create successful product release strategies that emphasize earning and learning with each release
• Create successful development strategies that emphasize predictability and quality
• Work with your team to help them tactically plan and manage each sprint
• Integrate continuous discovery and delivery in dual-track development

8 Reasons why taking this live online workshop is better

I’ll be honest with you. I used to hate online workshops. I always thought they were second best. But, thanks to living during a pandemic, I’ve started to realize all the advantages to them. Here’s a few:

1. Low daily time commitment: I can participate a few hours a day and still have time to get other work done, or have a life outside of work.
   
   
2. No travel: No time in a plane or car, just a short walk from one room to another.
   
   
3. You’ve got a mute button: There are always interruptions in life, and they seem to stress me less in an online class. I can mute a mic, turn off video, and answer a question, or put the dog out.
   
   
4. No pants: Speaking of less stress, it’s nice to sit down in shorts and a t-shirt to work. Some of you may already get to do that. In an online workshop, you can come as you are. But, if you’re not wearing pants (or trousers for the UK people) please avoid standing while on camera.
   
   
5. More time to ask questions: When I teach an in-person workshop, there are usually too many people, and never enough time to speak with everyone. Participants often go home sad they didn’t get to ask the questions they wanted or have the conversation they wanted. Now, online, I can follow every class with an office-hours session. No agenda. Come, talk, dig into the tough questions you didn’t want to bring up with the whole group.
   
   
6. More time to think: Since we’ll be meeting and working only a few hours a day, you'll have the rest of your day and your night to “sleep on it”. For me, I’ve loved having more time to think deeply about what I’ve learned. The best questions come to me hours after I’ve processed the concept and not while I’m learning it. How about you?
   
   
7. More interaction with other participants: Personally, I’m a bit of an introvert. So talking to more people isn’t usually a benefit for me. But, online it’s become one. Zoom breakout rooms help keep conversations small and quiet. During this workshop you’ll work with a couple different groups and have several one-on-one conversations with individual participants. I find talking with someone about a concept, and getting their perspective, deepens my understanding.
   
   
8. A chance to sharpen online collaboration skills: Sadly, online collaboration is part of the new normal for people working in technology. During this workshop you’ll get more comfortable with Zoom and collaborating with online tools like Mural. That’s going to help you in your everyday job.
   
   

What you’ll see and do during the workshop

I’ll teach this live online workshop using a mixture or discussion, traditional presentation, and lots of live hand-drawing to support discussions. If you’ve seen a talk from me, you know what this looks like. It’s immensely easier to focus on than powerpoint bullets. It looks a little like this:

Output vs. Outcome & Impact from Jeff Patton on Vimeo.

You’ll use Zoom to connect with the class and your teammates. You’ll get good at muting and unmuting yourself and staging your background to impress other participants.

You’ll use Mural to support online collaborative work. You’ll get hands-on practice every day.

After every workshop day you’ll have time for deep-dive discussions during optional “office hours” sessions with me, your instructor.

Not just for product managers and owners

While one person in a team may hold a product manager or product ownership role, it takes a cross-functional team with strong product thinking to design and build the product. That’s why this class isn’t just for product owners.

• If you’re a product manager or product owner, this workshop is for you.
  
  
• One thing you likely already know is that best product decisions balance business, user experience and technology concerns. If you’re a UX practitioner or senior engineer, this workshop is for you.
  
  
• If you’re a Scrum master or agile coach, have you seen your organization struggle to apply product thinking using a Scrum and agile approach? If you’d like to better understand how to help your organization become a strong product organization, this workshop is for you.
  
  
• If you’re a business stakeholder, manager, or leader in your organization, do you understand how product thinking changes the way you’ll need to work with teams? If you’d like to better understand how to motivate teams and keep them focused on successful outcomes while being self-directed, this workshop is for you.

5 days, 3 hours per day

We all know what a product is. We buy and use them all the time. But, what does it mean where you work? Are the things you build or make really products or not? Are you creating a successful product, or just doing a job? We’ll talk about what product thinking really means and why you and your company may not actually be using it. And, if you’d like to be more product-centric, some specific principles for doing that.

This product thinking, leadership, and process workshop combines contemporary tech product thinking with agile development and Scrum.

Stop! Don’t bother taking this course if your only concern is learning Scrum and mastering the product ownership role. Because:

This is not just a product ownership class

This online workshop is about product thinking and how to apply it in your organization.

Organizations are gradually learning to stop fooling themselves.

The rise of agile development helped us focus on building smaller things. We stopped fooling ourselves about quality, about the designs of our solutions inside and outside, and most importantly, we stopped fooling ourselves that people wanted what we were building. Upon learning we were building the wrong thing, we learned that our concerns about quality and design were premature. The rise of Learn startup thinking helped us focus on learning faster. We’re now learning to build experiments not designed to be scalable or maintainable, but to be quickly deployable and to return more data that helps us learn faster. We’re learning that the hard part of software development is learning fast, not building fast.

This talk is about the rise of learning as a valuable activity. I’ll give examples of organizations that invest in experiments that take the cooperation of developers, testers, product mangers, infrastructure, sales, and marketing. At the end of these experiments organizations are left with no deliverable product and only the knowledge that the product they’re thinking of should or shouldn’t be built at all.

In the past we’d have called this waste. We’ve invested lots of money and time and received nothing. But today more and more organizations are realizing we’re playing a longer game. They’ve learned to stop fooling themselves and work together to learn more, faster.

Product design documents are like vacation photos. They help the people that were there relive and recall details, but fail to give people who weren’t there the same amount or quality of information. Effective teams know how to collaborate for shared understanding. In this talk, I’ll show how Agile stories and story mapping help everyone on the team work together to understand the problem space and design and validate products more effectively.

Product design documents are like vacation photos. They help the people that were there relive and recall details, but fail to give people who weren’t there the same amount or quality of information. Effective teams know how to collaborate for shared understanding. In this talk, I’ll show how Agile stories and story mapping help everyone on the team work together to understand the problem space and design and validate products more effectively.

Product design documents are like vacation photos. They help the people that were there relive and recall details, but fail to give people who weren’t there the same amount or quality of information. Effective teams know how to collaborate for shared understanding. In this talk, I’ll show how Agile stories and story mapping help everyone on the team work together to understand the problem space and design and validate products more effectively.

Mediocrity guaranteed. This sad tagline describes most of the processes we use today including typical agile process. It’s easy to see why. Software development’s an expensive risky business. To deal with the risk, the players involved adopt a client-vendor model where those in the client role give requirements and those in the vendor role estimate time and effort and agree to build what’s asked for. In this model we clearly separate responsibilities so that we know who’s accountable when things go wrong. Although we know things rarely go as planned, and innovative ideas rarely spring from such a relationship, we continue to work in processes where treating our coworkers as outsourced vendors is considered best practice and risking everything on the ideas of a select few isn’t regarded as risky.

This talk is about an alternative way of working.

In this talk Jeff explores companies beginning to adopt a style of working where everyone in the organization gets involved with identifying and solving problems. You’ll hear examples from real companies describing their practices for learning first-hand about customers and users, practices for collaboratively designing solutions for the problems found in the real world, and approaches to learning if what we created really benefited anyone. This new style of work is a process cocktail combining the best of agile development, lean software development and lean startup, user-centered design, and collaborative design thinking.

This style of work isn’t the traditional client-vendor model where knowing who’s to blame is the primary concern. It’s a co-making style of work where everyone brings their skills and experience to the table and together takes ownership for making great things.

Mediocrity guaranteed. This sad tagline describes most of the processes we use today including typical agile process. It’s easy to see why. Software development’s an expensive risky business. To deal with the risk, the players involved adopt a client-vendor model where those in the client role give requirements and those in the vendor role estimate time and effort and agree to build what’s asked for. In this model we clearly separate responsibilities so that we know who’s accountable when things go wrong. Although we know things rarely go as planned, and innovative ideas rarely spring from such a relationship, we continue to work in processes where treating our coworkers as outsourced vendors is considered best practice and risking everything on the ideas of a select few isn’t regarded as risky.

This talk is about an alternative way of working.

In this talk Jeff explores companies beginning to adopt a style of working where everyone in the organization gets involved with identifying and solving problems. You’ll hear examples from real companies describing their practices for learning first-hand about customers and users, practices for collaboratively designing solutions for the problems found in the real world, and approaches to learning if what we created really benefited anyone. This new style of work is a process cocktail combining the best of agile development, lean software development and lean startup, user-centered design, and collaborative design thinking.

This style of work isn’t the traditional client-vendor model where knowing who’s to blame is the primary concern. It’s a co-making style of work where everyone brings their skills and experience to the table and together takes ownership for making great things.

If you’re looking for simple solutions for building successful products, you won’t find them in this talk. This is the talk about how hard it really is to succeed, and how the best way to succeed is to ignore the best practice and avoid playing it safe.

In this talk, you’ll hear about companies that started with the best of intentions. But in the end, deliberately broke their process and learned a few counter-intuitive things along the way: The most user-centric companies learned to lie to their customers, skip research, trust their guesses, and stop worrying about usability. The most agile companies learned to deliberately ship bad code, and to stop planning more than a few hours in advance. Design Thinking advocates adopted Lean Startup thinking. And, Lean Startup advocates adopted Design Thinking. In the end the most successful companies end up with a process soup that’s not true to any single process style, and definitely not simple to explain to anyone. They learned that to really win the product development game, they’ve got to worry a lot less about safely delivering on time.

If you attend, you might end up with a few clever ideas to try in your organization. But what I hope you take away is a willingness to abandon the false security of any process approach, keep the best ideas and abandon the rest to focus on succeeding in spite of your process.

If you’re looking for simple solutions for building successful products, you won’t find them in this talk. This is the talk about how hard it really is to succeed, and how the best way to succeed is to ignore the best practice and avoid playing it safe.

In this talk, you’ll hear about companies that started with the best of intentions. But in the end, deliberately broke their process and learned a few counter-intuitive things along the way: The most user-centric companies learned to lie to their customers, skip research, trust their guesses, and stop worrying about usability. The most agile companies learned to deliberately ship bad code, and to stop planning more than a few hours in advance. Design Thinking advocates adopted Lean Startup thinking. And, Lean Startup advocates adopted Design Thinking. In the end the most successful companies end up with a process soup that’s not true to any single process style, and definitely not simple to explain to anyone. They learned that to really win the product development game, they’ve got to worry a lot less about safely delivering on time.

If you attend, you might end up with a few clever ideas to try in your organization. But what I hope you take away is a willingness to abandon the false security of any process approach, keep the best ideas and abandon the rest to focus on succeeding in spite of your process.

If you’re looking for simple solutions for building successful products, you won’t find them in this talk. This is the talk about how hard it really is to succeed, and how the best way to succeed is to ignore the best practice and avoid playing it safe.

In this talk, you’ll hear about companies that started with the best of intentions. But in the end, deliberately broke their process and learned a few counter-intuitive things along the way: The most user-centric companies learned to lie to their customers, skip research, trust their guesses, and stop worrying about usability. The most agile companies learned to deliberately ship bad code, and to stop planning more than a few hours in advance. Design Thinking advocates adopted Lean Startup thinking. And, Lean Startup advocates adopted Design Thinking. In the end the most successful companies end up with a process soup that’s not true to any single process style, and definitely not simple to explain to anyone. They learned that to really win the product development game, they’ve got to worry a lot less about safely delivering on time.

If you attend, you might end up with a few clever ideas to try in your organization. But what I hope you take away is a willingness to abandon the false security of any process approach, keep the best ideas and abandon the rest to focus on succeeding in spite of your process.

Mediocrity guaranteed. This sad tagline describes most of the processes we use today including typical agile process. It’s easy to see why. Software development’s an expensive risky business. To deal with the risk, the players involved adopt a client-vendor model where those in the client role give requirements and those in the vendor role estimate time and effort and agree to build what’s asked for. In this model we clearly separate responsibilities so that we know who’s accountable when things go wrong. Although we know things rarely go as planned, and innovative ideas rarely spring from such a relationship, we continue to work in processes where treating our coworkers as outsourced vendors is considered best practice and risking everything on the ideas of a select few isn’t regarded as risky.

This talk is about an alternative way of working.

In this talk Jeff explores companies beginning to adopt a style of working where everyone in the organization gets involved with identifying and solving problems. You’ll hear examples from real companies describing their practices for learning first-hand about customers and users, practices for collaboratively designing solutions for the problems found in the real world, and approaches to learning if what we created really benefited anyone. This new style of work is a process cocktail combining the best of agile development, lean software development and lean startup, user-centered design, and collaborative design thinking.

This style of work isn’t the traditional client-vendor model where knowing who’s to blame is the primary concern. It’s a co-making style of work where everyone brings their skills and experience to the table and together takes ownership for making great things.

Product Ownership is hard! If you’re working as a product owner in an Agile team, you already know this is the toughest and most critical role in a successful product organization.
If you’re a UX practitioner, senior engineer, or marketing professional in your organization, it may seem like adopting Scrum or Agile development has stripped away your ability to contribute as a product decision maker.

If you’re adopting an Agile approach, your organization may be struggling with bloated backlogs that aren’t well understood, stressful planning meetings that last too long and fail to get at details needed to deliver predictably, a nagging feeling that you’re building the wrong thing, a lack of time to work with customers and users, chronically late delivery, and frustrated business stakeholders…There’s hope!

The Passionate Product Ownership workshop takes on the bad assumptions and bad practices that often emerge from overly simplistic approaches to agile development and Scrum. Jeff Patton will leverage his past product leadership experience, and years of coaching product teams to teach an effective product ownership strategy.

Jeff Patton will be back in Australia September 30 - October 10 conducting his two-day CSPO Passionate Product Owner workshops. If you're interested in hosting a private workshop in-house, please contact [email protected].

Product Ownership is hard! If you’re working as a product owner in an Agile team, you already know this is the toughest and most critical role in a successful product organization.
If you’re a UX practitioner, senior engineer, or marketing professional in your organization, it may seem like adopting Scrum or Agile development has stripped away your ability to contribute as a product decision maker.

If you’re adopting an Agile approach, your organization may be struggling with bloated backlogs that aren’t well understood, stressful planning meetings that last too long and fail to get at details needed to deliver predictably, a nagging feeling that you’re building the wrong thing, a lack of time to work with customers and users, chronically late delivery, and frustrated business stakeholders…There’s hope!

The Passionate Product Ownership workshop takes on the bad assumptions and bad practices that often emerge from overly simplistic approaches to agile development and Scrum. Jeff Patton will leverage his past product leadership experience, and years of coaching product teams to teach an effective product ownership strategy.

Product Ownership is hard! If you’re working as a product owner in an Agile team, you already know this is the toughest and most critical role in a successful product organization.
If you’re a UX practitioner, senior engineer, or marketing professional in your organization, it may seem like adopting Scrum or Agile development has stripped away your ability to contribute as a product decision maker.

If you’re adopting an Agile approach, your organization may be struggling with bloated backlogs that aren’t well understood, stressful planning meetings that last too long and fail to get at details needed to deliver predictably, a nagging feeling that you’re building the wrong thing, a lack of time to work with customers and users, chronically late delivery, and frustrated business stakeholders…There’s hope!

The Passionate Product Ownership workshop takes on the bad assumptions and bad practices that often emerge from overly simplistic approaches to agile development and Scrum. Jeff Patton will leverage his past product leadership experience, and years of coaching product teams to teach an effective product ownership strategy.