Customers might tell us what to build and we may do just that to satisfy their every need, but when it comes to effectively achieving our goals there is more than just what the customer wants. We need to get what we want. That raises some important questions.

How do I turn my product into something valuable to me? How can I communicate my product outline to potential investors? My product is perfect but people aren't using it? How do I get in front of the right customers?

Valuable questions often left unanswered until its too late - code has been written, supplies ordered and money spent.

Some people may point to their Business Model to answer these questions and say look, it's glorious, every section shines brightly...I think

Enter the Lean Canvas and Actionable Hypothesis

Using the Lean Canvas learn how to create effective business models in an hour and then how to turn that model into actionable hypothesis that you can test and iterate on to turn your bright shining Business Model into a well oiled machine!

You know what you want to build, you are doing your customer research and they are clearly telling you what to validate next but there's a problem...a common problem. Your team disagrees with you, the executive don't understand you and the CFO won't give you any funding. You aren't a super hero and you need all these people on board to help make your vision a reality. It's time to start influencing!

In this engaging and practical talk you will learn from experienced product managers the various tools and approaches you can employ to influence different stakeholders across the corporate & startup landscape