Julia Birks
Strategic Design Lead
Isobar
location_on Australia
Member since 4 years
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Julia Birks
Specialises In (based on submitted proposals)
I help organisations to be human-centred by using insights, experimentation, and coaching.
I'm passionate about creating experiences with empathy in mind, that delight customers, are effective for teams, and are sustainable and efficient for organisations to deliver.
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Getting to Value Atoll: how you can deliver value from insights by creating a culture of experimentation
45 Mins
Talk
Intermediate
Most organisations now understand why they need insights on customers’ needs and behaviours to drive customer-centred outcomes within agile teams. But many organisations struggle to convert insights from their quantitative and qualitative research into value that actually gets delivered to customers.
And whilst many organisations are employing researchers, and building agile teams, organisational behaviours—at a team level, and also at a leadership level—often get in the way of those teams converting insights into value, leaving teams feeling lost at sea.
But there are behaviours and principles that teams and leaders can put into practice to create an culture of effective experimentation based on insights. By being more human, we can enable our teams to deliver efficient value to customers, and even within the organisation itself.
Come on a swashbuckling journey with us, as we show you how to navigate the oft-treacherous waters of organisational culture, to help your teams reach the mystical location we call Value Atoll.
-
-
keyboard_arrow_down
Getting to Value Atoll: how you can deliver value from insights by creating a culture of experimentation
45 Mins
Talk
Intermediate
Most organisations now understand why they need insights on customers’ needs and behaviours to drive customer-centred outcomes within agile teams. But many organisations struggle to convert insights from their quantitative and qualitative research into value that actually gets delivered to customers.
And whilst many organisations are employing researchers, and building agile teams, organisational behaviours—at a team level, and also at a leadership level—often get in the way of those teams converting insights into value, leaving teams feeling lost at sea.
But there are behaviours and principles that teams and leaders can put into practice to create an culture of effective experimentation based on insights. By being more human, we can enable our teams to deliver efficient value to customers, and even within the organisation itself.
Come on a swashbuckling journey with us, as we show you how to navigate the oft-treacherous waters of organisational culture, to help your teams reach the mystical location we call Value Atoll.
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