Jyoti Shukla
Vice President of User Experience
Nordstrom
location_on United States
Member since 5 years
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Jyoti Shukla
Specialises In (based on submitted proposals)
Jyoti Shukla and her team of over 35 designers, researchers, and writers support Nordstrom's web, mobile, and in-store platforms. Jyoti is passionate about supporting user experience and revolutionizing digital products and solutions. She drives technology innovation, mobile product management, and web design to change the landscape of customer experience.
Jyoti joined Nordstrom in August 2014 as a Senior Manager of UX Design and was quickly promoted to Senior Director of User Experience. She now serves as Nordstrom's Vice President of User Experience. Jyoti comes from a background of marketing, public relations, and technology positions at companies including Microsoft and Starbucks.
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Entrepreneurism: The Key Trait of Innovative Companies
45 Mins
Case Study
Intermediate
Nordstrom’s company culture has had an entrepreneurial focus for 116 years. This orientation helps their sales teams to listen and connect, and to provide exceptional customer service. The entrepreneurial spirit is a core element of Nordstrom's business and has fostered positive change at the company. Nordstrom’s latest change involves transforming the in-store salesperson into a digital entrepreneur and a lean/strategic leader.
Jyoti Shukla, Vice President of User Experience at Nordstrom.com, will share how she builds strong entrepreneurial teams—by identifying and amplifying key traits in employees, and by using design thinking and lean/startup UX processes to move her team farther, faster. Jyoti will point out what leaders should look for to help nurture entrepreneurial culture and build team capability.
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