Everything we do we believe in our startup founders and their new vision of the world. The way we show this belief is by joining them on the journey of challenging every assumption we know, making a difference for one individual person and always being focused on user, no matter the cost. Let me share with you my stories of how to build products by shifting the focus from scalable, technical solutions to addressing single user needs and challenges first. How to impact culture and inspire a distributed, rapidly growing company and how to collaborate and treat your customers and your colleagues like “you believe in what they believe”.

Everything we do starts with WHY and a single user need.

The session is for anyone who in their daily job needs a helping hand, a bit of inspiration and a useful set of practical experiments to challenge status quo, move the needle in their organisation and build delightful products that people really want. I also want to show they they are not alone in their failures and defeats. The lessons will apply to executives changing organisations, scrum masters coaching the teams and product owners wanting to build delightful products

For me this new talk is about constantly evolving set of ideas, thoughts and values that always puts the user first and allows our employees and founders to have the time of our life.

I had a great pleasure to speak at SUGSA 2017, the biggest Scrum Gathering in Africa, where i presented this talk and I want to share our story and challenge “we have always done it that way!” point of view.

My objective is to shift the way you think about your current situation, your team, your organisation and your customers by refocusing you on user needs and always starting with “WHY?”. I am going to show you how to apply design thinking, theory of constraints and cynefin framework to situations in your daily job and see how they could be improved. This talk is about sharing what worked in our context and what made all the difference to our products delivery.

At uCreate we try to build successful "startups" - companies that operates in the space of huge business, technology and market uncertainty - but are the dream of every VC and entrepreneur. Companies that are not sure about their market fit, their product vision, their value or if there are any real customers willing to use and pay for their products. 

Our customers, include early startup owners who usually have just THE IDEA in their head and a big vision for the future. They strongly believe in the vision and purpose. We love their charisma, passion and look at the world where anything is possible. They don't like what they currently experience in the world and they want to change it. We share their big dreams and we share every step of their journey. We take a view that there are "no bad" ideas, but there are plenty that are never going to see the light of the day due to all issues facing new business owners. We are here to remove those constraints, issues and bottlenecks.

To do that we follow two very simple rules. We believe that "every situation can be substantially improved; even the sky is not the limit" and that transparency in bringing bad news early is crucial to business growth and survival

We would like to share our journey that took uCreate from tiny team in London and Chandigarh working on simple Wordpress websites using large documentation documents to company driven by Theory of Constraints, building lean startups, search daily for project bottlenecks and use modern management methodologies including Kanban, lean and socrates thinking to help our customers and our team members. We will also share our progress in dance and guitar lessons taken by our team members, we will show how we work hard and still achieve full life. We want to persuade you to fall in love with conflicts and how to find creative solutions to fix them. We will share our transformation in our technical abilities, understanding of business process and view of the world. We will present how we use Theory of Constraints to find bottlenecks in our projects and what we do about them. We will prove that simplicity can be found in any situation. You just need to ask the right questions to explore it and deliver an Eureka moment! 

We hope to prove that any situation can be substantially improved no matter what is your starting position and circumstances.