VP, Executive Creative Director APAC @ Critical Mass
Member since 1 year
As Executive Creative Director, Ferdi oversees creative philosophy, process, and product for the region. Part of Critical Mass’global creative council, he partners closely with client and agency teams to ensure industry-leading and sound deliverables that meet business objectives. His digital pedigree spans 14 years including senior positions at Reading Room and Pw C. He evangelises creativity across all facets of business, having delivered award-winning, inspirational and innovative creative solutions for blue chip companies across Europe and government agencies in London and Singapore, w it his work published in several leading publications.