Kim Scribner
Director, Transformation
CMG Consulting
location_on United States
Member since 1 year
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Kim Scribner
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As a coach with broad business experience in financial services, engagement and rewards and operations management over the past twenty years my approach to agility combines business sense with servant leadership to enable results. I've been coaching agile teams for 15 years - working with teams of all sizes and in various industries in "traditional" software development agile as well as business and marketing agility. The combination of my experience as a coach as well as my experience as a business leader in two start ups gives me a unique perspective on how to utilize the principles of agility to help businesses become more efficient and effective.
I believe in enabling individuals to use repeatable practices that are outcome focused and creating an insatiable hunger for learning how to provide customer value.
I'm a believer and advocate of teams and agile principles. Give teams and people an environment where they can safely and quickly experiment and they'll amaze you with the awesome things they can do.
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Agile Marketing: Inspect & Adapt to become more Customer Centric
45 Mins
Talk
Intermediate
Agile Marketing is a significant shift in the way we think about and approach traditional marketing. This talk is intended to show you how to use the tools of Modern Marketing to understand what agile marketing means, how to activate agile marketing teams and the tools and frameworks for embracing a more efficient and customer-centric way of working.
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