Mark Hammer
Sr. Product Director
SmartBear Software
location_on United States
Member since 6 years
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Mark Hammer
Specialises In (based on submitted proposals)
Mark Hammer speaks and writes about the software development process with a special emphasis on code and artifact review. As the Senior Product Director at SmartBear Software, he helps organizations manage peer code and document review. He has over 20 years of experience in software product management and marketing, including at Houghton Mifflin Harcourt. He has a strong track record in developing customer-focused business solutions in both business-to-business and business-to-consumer markets. He was VP of Marketing for CompassLearning.
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“Want to be Agile Across the Extended Development Team? Collaborate!”
60 Mins
Talk
Intermediate
How can development organizations ensure building reliable systems, yet responsive to change? This is a fundamental question plaguing Agile organizations. The key is collaboration. Mark Hammer explores process changes and tools your organization can use to ensure high quality software, while maintaining the flexibility to respond to change. He highlights examples from large and small companies showing how simple changes can improve team performance, increase employee satisfaction and save the company money in expensive software fixes.
The session highlights several key findings:
1. PROCESS. Best practices for collaboration, focusing on what a collaborative culture looks like. How can managers foster collaboration? How can developers, testers and product managers work together to solve problems previously managed by just one of these groups?
2. TOOLS. What tools can foster collaboration across these teams? And how can these tools be used to help teams adapt to new customer findings? I review several categories of collaboration tools, with special emphasis on tools that have impacted the ability of specific companies to collaborate and improve quality metrics and results.
3. MEASUREMENT. Ways other companies have tried to measure collaboration and its impact on team performance, highlighting specific examples including companies that have put in place process and tools then measured their ROI against them.
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