Mark O'Donovan
Director, Agile Product Delivery
Index Exchange
location_on Canada
Member since 5 years
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Mark O'Donovan
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Mark began his professional career hacking together small business websites in the Emerald Isle of Ireland after completing his post graduate education. In 2010, he packed his bags and immigrated to Canada where he engulfed himself into the world of Online Advertising after joining Index Exchange. His passion for product success and delivery increased over the years as he evolved in numerous technical roles during the company’s rapid growth. He is driven by the quest to create a culture of self-organization and continuous delivery.
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keyboard_arrow_downAgile Roadmapping for Success
Chris KakneviciusSr. Director, EngineeringIndex ExchangeMark O'DonovanDirector, Agile Product DeliveryIndex Exchangeschedule 4 years ago
40 Mins
Talk
Intermediate
“Success is not delivering a feature; Success is learning how to solve a customer’s problem” - Mark Cook, VP Product at Kodak
Too often companies measure project success by comparing estimated completion dates vs actual completion dates and budgeted costs vs actual costs. Multiply this by 30-40 projects a year and they start to lose sight of the real metric that matters: the value provided to the business and their customers.
At Index Exchange, the world’s largest independent ad exchange, we have taken a different approach. By leveraging agile and lean startup principles in our roadmapping process, we can ensure we are consistently working on tasks with the highest priority. In this session, you will learn how to use kanban, experimentation, collaboration, agile forecasting and improvement kata to maximize value and throughput from product and engineering.
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