Marketa Allard, MBA, PMP, PMI-ACP, CSP

Marketa Allard, MBA, PMP, PMI-ACP, CSP

Sr. Product Manager at ADP
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Marketa Allard, MBA, PMP, PMI-ACP, CSP

Business Management, Marketing and Information Technology professional with 20 years of progressive responsibility in corporate global markets. Experienced in Product Management, Project Management, and Business Analysis under Waterfall (SDLC) as well as Agile (XP, SCRUM) methodologies. Accomplished in: • Product Management, Strategic Planning, Competitive Analysis • Product Marketing, Pragmatic Marketing, Marketing Collateral • Market Research, Market Sizing, Marketing Mix Analysis • Business Development, Pre-Sales, Pricing Models, Positioning Statements • Project Management, Business Analysis • Client/End-User Communication, Internal Communication Maps • Organizational Effectiveness; Business Change Management • Elicitation; Collaboration; Discovery • Coaching and Facilitation