Peter McGraw
Specialises In
Dr. Peter McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral economics. His research examines the interrelationship of judgment, emotion, and choice. McGraw is a world leader in the study of humor. He directs The Humor Research Lab (HuRL), is the co-author of The Humor Code: A Global Search for What Makes Things Funny, and hosts the podcast I’M NOT JOKING. McGraw’s work has been covered by The New York Times, Wall Street Journal, TIME, NPR, BBC, and CNN. As a marketing and psychology professor, he teaches graduate courses in behavioral economics and marketing management for the University of Colorado, University of California – San Diego, and London Business School. He gives talks at elite universities (e.g., Harvard, Stanford) and Fortune 500 companies (e.g., Google, Viacom).
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Shtick to Business: How the masters of comedy can help you succeed in a serious world
60 Mins
Talk
Beginner
What can you learn about professional success from Chris Rock, Joan Rivers, and Charlie Chaplin? Just ask a behavioral scientist who teaches MBAs by day and decodes comedy by night.
Dr. Peter McGraw—a business school professor, co-author of The Humor Code, and founder of the Humor Research Lab (aka HuRL)—translates the perspectives and practices of the world’s funniest people into powerful prescriptions for professional success.
Drawing on real-world case studies from his global travels to crack the humor code, cutting-edge behavioral economics research, and his own comedy successes (and failures), McGraw reveals how the perspectives and practices of stand-ups, improvisers, writers, directors, clowns, and other comedy misfits can help you live a more successful professional life.
And you will never have to tell a joke.
McGraw pulls back the curtain on the craft of comedy to give you a glimpse into a mysterious world that will surprise you. Lessons include:
- How a simple “101” comedy trick can help you overcome biases, improve your brand, and identify new business opportunities.
- Why Nike and other innovative brands are behaving like Sarah Silverman, Andy Kaufman, and Joan Rivers in order to stand apart from the competition.
- How the habits of Jerry Seinfeld, Larry David, and other great comedy writers can be used to improve productivity—and well-being.
- What Bill Murray’s 1-800 number illustrates about how saying “no” can be more important than saying “yes.”
- And why $50 is not too much to pay for a notebook…if you actually write in it.
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