Are we investing our efforts in building things that actually matter? Is the new feature that we rolled out adding value to the customer? Is the new release doing better than the previous releases? How do we get answers to these questions and more? Analytics is our answer!
Analytics information helps not just the business teams but also QAs, Devs, PMs and other members of the project in multiple different ways. It could help us uncover some critical issues, it could help us understand customer sentiments better, it could help us get a broader picture of how the customer actually uses the product and whether it was how we intended it to be, it can help us get ideas about what small or large changes the customers are looking for without them having to explicitly tell us.
Analytics is important information to us. So, it is also critical that the information is correct. That means analytics information produced also needs to be tested and validated.
This talk is intended to understand the testing of analytics events and why they are important to us.
In this talk, we will cover our experience of how analytics information helped us understand our customers better and invest our time in building the right things. We will also cover how we validated it to ensure that the data that we were seeing was actually correct. In addition to this, we will also briefly cover some details about other sources of information that can be looked at if we are working in a mobile world.
Please note: We’re open to tune the proposal based on feedback