Raghu Kashyap
Specialises In (based on submitted proposals)
I am the Co-Founder and CTO at Intentwise. I am responsible for the Technology vision and development of marketing analytics and optimization platform at Intentwise. At Intentwise we build innovative suite of solutions to help our customers in the areas of Marketing and Analytics through unique algorithms that we have built to identify the customer intent.
In my past life I was the Managing Director and Head of Orbitz India center and where I helped build core products and features that powered our multiple online brands. I also helped build the Data Infrastructure and Analytics platform for Orbitz to support many PB of travel data
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Customer discovery or Product discovery?
45 Mins
Talk
Advanced
As the co-founders of Intentwise we strongly believe in few things;
1. Customer discovery and product discovery cannot be done in isolation.
2. Search and Discovery at every step
3. Technology enables business and in itself is not a business
To build a strong product you need to listen and hear to the customers who live and breathe the problems day in and day out. We would like to share our story on how we abide by some of the above principles and guidelines in building some amazing products to help our clients to derive their customer intents.
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Is BI/DWH and Agile an Oxymoron?
45 Mins
Case Study
Intermediate
Its been a long journey for Agile in Product Development or support areas. There are well established organizations where the usage of Agile has been remarkable and Orbitz is one of those places.Why don’t we hear as much in the BI space when it comes to Agile? This is probably attributed to the ad-hoc nature of BI projects and fluid nature of End Goals. We over the last few years tried to change this perception and leverage the goodness and effectiveness of being Agile in the BI space. BI is so vast that there are different areas where you can bring in the principles and process of Agile. We are incorporating XP, Scrum and Kanban principles to transform the way we do development and support our businesses. We were also successful in incorporating CI within the BI area using tools such as Jenkins, Stash and Git.Broadly classifying the BI projects either into Migration or New Development, we could categorize the Characteristics and Challenges faced in BI projects in terms of Business Stakeholders, Budget, Team Composition, Know-How and Execution time. Based on these factors, identifying the right framework of Agile was the key. This helped in zeroing on tools, techniques, methods etc of Agile philosophy and enabled successful completion of projects. -
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