Rob Roe

Rob Roe

location_on Australia

Member since 3 years


Rob Roe

Specialises In
agile-culture corporate-agility employee-engagement executive-panel leadership organizational-design scaling-agile thought-leader-panel

Helen Snitkovsky saw me present my Gray's Anatomy for Organizations model at an Agile Project Managers Meetup and after we had a follow up coffee meeting she encouraged me to submit my proposal to be a speaker at your conference.

My life’s passion has been understanding how organizations work. I have read all the business books and completed a Masters of Management (Strategic Foresight). What I found was that no one has put together what I am calling Gray’s Anatomy for Organizations. That is how to understand how organizations actually work and to use this model to test out approaches such as; Agile, Lean, Holacracy, TQM, Six Sigma, Beyond Budgeting and more.

This passion came from having senior leadership roles in both large organisations, IBM, Telstra, Gartner and a Unicorn Startup, AirWatch, where I started as employee number 1 in Australia. Across these organizations I managed teams in America, Europe, Asia, Australia and New Zealand. Many times I believed their had to be a better way.

My Master's Research Thesis combined the academic research, business books and my global experiences into what has become Gray's Anatomy for Organization.

By joining the startup AirWatch I was able to implement the concepts of Gray’s Anatomy for Organizations. In a short period we were able to start from a year behind our competition to gain 50% market share in Australian & New Zealand. In 2014, AirWatch globally was acquired by VMware for $1.5billion.

Since then I have created a blog site FAQs for Organizations ( As part of this work I am now co-authoring a book on Fundraising for Not for Profits where we are working with Oxfam, Plan International, Make-A-Wish and Mater Foundation to implement this model into their organizations.

I addition I am now working at my second start-up, FlexRule, where once again we are applying the Gray’s Anatomy for Organization model and have already acquired customers in North America and Europe. We are self funded and cash flow positive with steady growth.