Roland Smart
VP Marketing
Oracle
location_on United States
Member since 3 years
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Roland Smart
Specialises In (based on submitted proposals)
ROLAND SMART serves as the VP of Social & Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle’s products and services. He also manages acquired marketing technologies (e.g. Compendium) for the Corporate Marketing group. His previous experience includes early roles at a number of start-ups including Involver which was acquired by Oracle in 2012. Smart speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, SXSW, and co-hosts The Marketing Agility Podcast. He's written for such industry publications as Forbes and iMedia. His acclaimed book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage was published in 2016 by Wiley.
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Scaling Agile Marketing @Enterprises
20 Mins
Keynote
Executive
Agile is optimized for small teams, and The Agile Manifesto doesn't say anything about scaling Agile, so can it scale to support enterprise marketing organizations? In this session the co-hosts of The Marketing Agility Podcast will share insights that you can bring back to your organization to help scale your Agile implementation. They'll share how to approach scaling frameworks, where the biggest pitfalls lie, and examples from companies that are getting it right.
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