Principal Experience & Design Consultant
Member since 3 years
Sol is a creative thinker with a strategic mindset who works collaboratively with people to identify the root cause of problems and ideate solutions. She uses her expertise as a Human Centred Designer to champion the voice of the user and utilises research insights to validate building the right thing and to inspire innovation.
Her personal motto is to always keep learning & unlearning: Learning from what worked & didn’t work, trying new methodologies and tools, occasionally inventing her own methods and sharing these learnings with others.
Sol is particularly passionate about emergent technologies and seeing how they will change consumer behaviour, trends and industries, as well as how designers will adapt and evolve their skills to design beyond the traditional interface.