Sonal is the founder and CEO at Nube Technologies, a startup focussed on big data preparation and analytics. Nube Technologies builds business applications for better decision making through better data. Nube’s fuzzy matching product Reifier helps companies get a holistic view of enterprise data. By linking and resolving entities across various sources, Reifier helps optimize the sales and marketing funnel, promotes enhanced security and risk management and better consolidation and reporting of business data. We help our customers build better and effective models by ensuring that their underlying master data is accurate.