Sophie Freiermuth

Sophie Freiermuth

Agile and Lean UX Consultant - UX Designer
Baguette UX
location_on United Kingdom

Member since 3 years


Sophie Freiermuth

Specialises In (based on submitted proposals)
agile-lifecycle scrummaster design-agility coaching-teams agile-coaching product-owner backlog-grooming user-stories backlog prioritization skills tools

Sophie is a london-based French UX designer and business coach who, after several years in award winning agencies (AKQA, POSSIBLE) on projects of all sizes, has learned so much about working together that she she now doubles up as a coach, applying her extensive knowledge of Agile and Lean practices to the task.

Through her consultancy Baguette UX, she devolves her attention to helping teams work better when integrating design and user insights, and ensuring work is always done to solve user problems and keep the business in business.

She has worked with and for Pearson, Nike, Nokia, Xbox, American Express, Glaxo Smith Kline, Pearson, Ferrari, Fiat, Volkswagen, Seat, Orange, T-Mobile, and many more, with co-located teams across the world (UK/US/BR, UK/US/CN, UK/PL, UK/FR, …).

In her spare time, she teaches User Experience every month at General Assembly, mentors wonderful people and speaks very regularly at conferences worldwide (including SxSW, Agile France, UXCE Berlin, UX Cambridge, WebExpo Prague, Agile Tour Tunisia) to share her insights and experience, and ignite excitment.