Traci Fenton

Traci Fenton

Founder + CEO
location_on United States

Member since 2 years


Traci Fenton

Traci Fenton is the Founder and CEO of WorldBlu, which has a vision to see one billion people working in freedom-centered organizations worldwide. WorldBlu was founded in 1997 and is the largest global network of companies committed to freedom and democracy in the workplace, with clients in over 80 countries globally representing over $30 billion in annual revenue. Traci was recently recognized by Inc. Magazine as a Top 50 Leadership Thinker, along with other world-class leaders such as Dan Pink, Brene Brown and Marshall Goldsmith.

Research shows that the Freedom at Work™ organizational design and leadership model that WorldBlu teaches delivers on average a staggering 103% revenue growth (compared to the S&P Index’s 15% growth) over a three-year period for freedom-centered companies. WorldBlu’s clients include such well-respected brands as Zappos, DaVita, HCL Technologies, WD-40, Great Harvest Bread Company, Menlo Innovations, Geonetric and more.

 WorldBlu also publishes the annual WorldBlu List of Freedom-Centered Workplaces™, a list of the most transparent, collaborative and decentralized organizations in the world, ranging from small to FORTUNE 500-sized organizations who have designed their organizations on the principles of freedom rather than fear and control in order to dramatically increase revenue, profitability and growth as well as attract and retain top talent.

 Traci developed the groundbreaking Freedom at Work™ model as well as the Freedom-Centered Leader™ certification programs and frequently coaches and consults with leaders of companies worldwide working to embrace a more freedom-centered model.

 Traci also addresses audiences around the world on Freedom at Work™ and Freedom-Centered Leadership™ and has shared her message with individuals from over 100 countries at organizations such as Yahoo!, Fox Interactive Media, the CIA, South by Southwest, Harvard University, Yale University, the US Naval Academy, and at TEDx.

 Traci has been featured in the Wall Street Journal, The Christian Science Monitor, The New York Times, Fast Company, Inc. Magazine, BusinessWeek, US News & World Report, Fortune, Forbes the BBC and dozens of other media outlets around the world as well as in over two dozen books.

 Traci has also published numerous articles and has been a contributing editor to books on freedom and organizational democracy in the workplace.

 Traci has lived in San Francisco, Indonesia, Washington, DC, Atlanta, Austin and Illinois and currently resides in Iowa City, which is in her home state. In her free time she loves to travel, hike, do yoga, ride horses, and go running with her Australian Shepherd, Joey. She holds a BA in Global Studies and Entrepreneurship from Principia College and a MA in International Development from American University in Washington, DC.