Trisca Scott-Branagan

Trisca Scott-Branagan

Head of Marketing - Institutional
ANZ Bank
location_on Australia

Member since 1 year

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Trisca Scott-Branagan

Specialises In
agile-marketing agile-outside-it agile-transformation behaviour-change business-agility campaign-innovation culture-change executive-panel innovation new-ways-of-working

Awarded Marketing Executive of the Year by CEO Magazine Executive Awards 2017; and ranked the #5 most innovative CMO in Australia by the CMO Council in 2017 (#7 in 2016; #16 in 2015). I am a passionate senior executive and developer of great talent, with over 20 years’ experience in B2C and B2B marketing and business development across the financial, education, health and professional services sectors. I have extensive experience in global, regional and national roles within large, complex matrix organisations across America, Asia and Australia.

My particular areas of strength include:
- Designer of global business strategies, practical operating models, marketing campaigns and business development programs;
- Translator and communicator of complex concepts;
- Leader and collaborator of disparate teams;
- Implementer of transformational change; and
- Driver of revenue growth and productivity across multiple disciplines, geographies and business units.

I am passionate about getting the best out of the people I work with, new technologies that drive greater impact and extended market reach, stronger client and customer relationships, and superior revenue growth.