Ujjyaini Mitra
Head of Data Science, AVP Strategy
Viacom18 Media Pvt Ltd
location_on India
Member since 3 years
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Ujjyaini Mitra
Specialises In (based on submitted proposals)
I am a mathematician and statistician, passionate about the application of them in driving force of Business. Currently working in Media & Entertainment domain, a niche field which is not enough explored by data scientists, but has immense potentials, specially in content and video Analytics.
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How to build churn propensity model where churn is single digit, in a non commital market
45 Mins
Case Study
Intermediate
When most known classification models fail to predict month on month telecom churn for a leading telecom operator, what can we do? Could there be an alternative?
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When the Art of Entertainment ties the knot with Science
20 Mins
Talk
Advanced
Apparently, Entertainment is a pure art form, but there's a huge bit that science can back the art. AI can drive multiple human intensive works in the Media Industry, driving the gut based decision to data-driven-decisions. Can we create a promo of a movie through AI? How about knowing which part of the video causing disengagement among our audiences? Could AI help content editors? How about assisting script writers through AI?
i will talk about few specific experiments done specially on Voot Original contents- on binging, hooking, content editing, audience disengagement etc.
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