Ujjyaini Mitra, Head of Data Science, AVP Strategy, Viacom18 Media Pvt Ltd, India

Ujjyaini Mitra

Head of Data Science, AVP Strategy

Viacom18 Media Pvt Ltd

India

Member since 7 months

Ujjyaini Mitra

Specialises In (based on submitted proposals)

biostatistics classification-models data-science-at-scale oceanography churn experiments data-driven-decisions machine-learning-&-deep-learning ai

I am a mathematician and statistician, passionate about the application of them in driving force of Business. Currently working in Media & Entertainment domain, a niche field which is not enough explored by data scientists, but has immense potentials, specially in content and video Analytics.

Presented 2 Sessions

How to build churn propensity model where churn is single digit, in a non commital market

2 odsc-india-2018 data-science-at-scale Accepted Case Study 45 Mins Intermediate churn oceanography biostatistics classification-models
Ujjyaini Mitra

Head of Data Science, AVP Strategy

Viacom18 Media Pvt Ltd

7 months ago

Sold Out!
45 Mins

Case Study

Intermediate

When most known classification models fail to predict month on month telecom churn for a leading telecom operator, what can we do? Could there be an alternative?

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When the Art of Entertainment ties the knot with Science

3 odsc-india-2018 machine-learning-&-deep-learning Accepted Talk 20 Mins Advanced ai experiments data-driven-decisions
Ujjyaini Mitra

Head of Data Science, AVP Strategy

Viacom18 Media Pvt Ltd

7 months ago

Sold Out!
20 Mins

Talk

Advanced

Apparently, Entertainment is a pure art form, but there's a huge bit that science can back the art. AI can drive multiple human intensive works in the Media Industry, driving the gut based decision to data-driven-decisions. Can we create a promo of a movie through AI? How about knowing which part of the video causing disengagement among our audiences? Could AI help content editors? How about assisting script writers through AI?

i will talk about few specific experiments done specially on Voot Original contents- on binging, hooking, content editing, audience disengagement etc.

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Ujjyaini Mitra

Head of Data Science, AVP Strategy

Viacom18 Media Pvt Ltd

location_on India

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Ujjyaini Mitra

Specialises In (based on submitted proposals)

How to build churn propensity model where churn is single digit, in a non commital market

schedule 7 months ago

45 Mins

Case Study

Intermediate

When the Art of Entertainment ties the knot with Science

schedule 7 months ago

20 Mins

Talk

Advanced

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India

7 months ago

7 months ago

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