This talk focuses on the technical side of automated acceptance tests for web applications. There are a lot of high-level frameworks that allow definition of acceptance tests in natural language (Robot, JBehave, Cucumber etc). But when it comes to the technical implementation of the test cases, you are often forced to use the rather low-level WebDriver API directly.
GEB addresses exactly this problem. It is an abstraction of the WebDriver API and combines the expressive and concise Groovy language with a jQuery-like selection and traversal API. This makes the test implementation easier and the code more readable. On top of that, we get support for the page object pattern, asynchronous content lookup and a very good integration in existing test frameworks which makes it simply next generation of automation framework.