Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. AWS has been the world’s most comprehensive and broadly adopted cloud platform. For more information, visit: http://aws.amazon.com. Alexa is Amazon’s cloud-based voice service and the brain behind tens of millions of devices including the Echo family of devices and third-party devices with Alexa built-in. Visit: https://developer.amazon.com/alexa-skills-kit.
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