Hardware is hard - an exploration of the wins and fails of Kickstarter hardware projects this decade

Founders have launched 35,000+ technology projects and raised $650m+ in pledges on Kickstarter alone. Over time, how successful are the businesses that get funded through Kickstarter and Indiegogo? As a backer of more than 100 projects since 2012, I review the most highly funded projects and investigate what went right and wrong and where are they now.

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Outline/Structure of the Case Study

  • Introduction
  • Who am I
  • Projects, good and bad. About 20 of them.
  • Learnings

Learning Outcome

If you are going to promote your technology product on Kickstarter, you will learn some important tips on how to approach it and come out intact.

Target Audience

Anyone thinking of building a product and promoting it on Kickstarter

schedule Submitted 8 months ago

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