Don’t Just Build the Thing Right – Build the Right Thing
The goal of this talk is to provide technical and engineering leaders the tools necessary to move from product delivery into product strategy. The CTO role varies by organisation but it often requires the incumbent to own or direct the product vision and direction. For those who have come from a delivery background this can be a distinct change in mindset and approach. This talk draws on my experience through companies large and small to provide clear advice on how to make the leap.
The talk will cover my journey from a delivery lead through a number of years learning about product to my current role where I am responsible for technology and product. It will feature a number of different techniques that I have used including impact mapping, customer-led design, finding the metrics that matter (pirate metrics) and tracking a product portfolio board.