Text Classification: Defining Targeted in Targeted Digital Advertising
The talk describes the ideas and conclusions that were obtained after 5 years of applying Text Classification for the Domain of Digital (aka Programmatic, RTB) Advertising for the purpose of building targeted audiences to advertise to. I will talk about the importance of Text Classification for targeting. Both academic and technical aspects of Text Classification in application for advertisement will be described. At the end of the talk a summary of what Text Classification can achieve will be presented. The talk may be useful for developers and for business people who run RTB advertisement companies. Developers may gain some technical knowledge. Those who are more interested in making their own companies more competitive will learn whether building audience for targeting in-house is a way to go.