The 80/20 of UX research: What qualitative data to use and when

schedule May 14th 11:45 AM - 12:15 PM place Wesley Theatre people 213 Interested

We'll talk about the one qualitative process that you should use 80% of the time. Learn how to translate your customer research into meaningful numbers that you can make product decisions on.

How many customers do you have to talk to find 85% of the usability problems? How do you avoid the most common pitfalls that result in bad data? We'll go through that as well as the best practices you can use to confidentially calculate the extent of the problems you've found.

You'll walk out of the conference room with UX skills that you can put into practice right away and a gift bag to boot.

 
 

Outline/Structure of the Talk

It can be satisfying to only rely on quantitative data, it’s less messy than dealing with humans and what they really mean. Even when you do want to start doing usability research, where do you start and what practice do you use?

This talk will cover the 20% of UX skills that you can use 80% of the time. We’ll cover the most effective ways you can test your assumptions with people, what process you should use for each product decision and how to avoid the most common pitfalls. We’ll also talk about what’s the minimum UX research you have to reach a confidence interval.

This includes an exercise that will improve your research skills drastically.

Learning Outcome

You'll walk out of the conference room with UX skills that you can put into practice right away.

Target Audience

People who make, or help make, product decisions

Prerequisites for Attendees

None

schedule Submitted 1 year ago

Public Feedback

comment Suggest improvements to the Speaker
  • Josh Graham
    By Josh Graham  ~  1 year ago
    reply Reply

    Hi Tash,

    We're liking this! When you do it for this conference, the focus should be on the "data" part - choosing the right model for statistical significance, refining, and the analysis of the results.

    See you there!

    Josh

    • Tash Keuneman
      By Tash Keuneman  ~  1 year ago
      reply Reply
      So does this mean I'm presenting?

      Thanks,
      Tash

      On Thu., 5 Apr. 2018, 13:47 YOW! Data 2018, <info@confengine.com> wrote:
      Dear Tash Keuneman,

      Your proposal The 80/20 of UX research: What qualitative data to use and when has received a new comment from josh-graham

      Hi Tash,

      We're liking this! When you do it for this conference, the focus should be on the "data" part - choosing the right model for statistical significance, refining, and the analysis of the results.

      See you there!

      Josh


      Visit https://confengine.com/yow-data-2018/proposal/6215#comments to respond to the suggestion OR simply reply to this email (Please make sure, you delete the previous comment's content from the email before replying.)

      Regards,
      YOW! Data 2018 Team
      comment-8909@reply.confengine.com
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      • Josh Graham
        By Josh Graham  ~  1 year ago
        reply Reply

        That's the way it's heading (official announcements at end of week) – especially if the content is leaning toward the "data science" side of your talk laughing